Brand Design / Web Design / Graphic Design
PROJECT OVERVIEW
This project involved developing a comprehensive brand identity for ModularOSM (MOSM), a next-generation off-site manufacturing company focused on modular data centre assembly. The work was recognized with 1st place at the Origin Designathon, hosted by UW/UX.
The identity was built to reflect precision, scalability, and industrial reliability. It combines a bold, structured logo with a high-contrast color palette and modern typography to communicate performance and innovation. The system was designed to scale across digital platforms, marketing materials, and investor-facing assets, establishing a strong and consistent presence for a technical, future-focused company.
PROJECT DURATION
2.5 Weeks
ROLE
Brand Designer
TOOLS USED
Figma & Framer
CHALLENGE
Design a complete brand and digital identity for ModularOSM (MOSM), an off-site manufacturing company specializing in modular data centre assembly.
Deliverables include a brand identity (logo, typography, & colour pallete), website key pages, and a PPT template.
APPROACH
Game Plan
1
Research the industry and understand who the audience is.
2
Build a visual system that communicates precision, structure, and reliability (logo, colour palette, typography).
3
Design 3 key pages for their website, focused on hierarchy and guiding users toward action.
4
Create a slide deck template to support investor and client communication.
Who am I Designing For?
The primary audience for MOSM consists of hyperscale and enterprise technology companies requiring scalable, high-performance data centre infrastructure, along with investors and partners evaluating long-term reliability and growth potential.
Brainstorming
During the early stages, I wanted to determine a visual direction that felt grounded in the project brief, positioning MOSM as the "Foxconn for data centres," focused on speed, precision, and scalability.
The identity should communicate:
Industrial precision
Institutional-grade reliability
Engineering quality
Speed to market
Programmatic scalability
Initial brand mark sketches
Vectorized Ideas
BRAND IDENTITY
Typography
Primary
Space Grotesk
Secondary
Fig Tree
Colour Palette
Charcoal
#1B1F24
#000000
#3B444F
Light Grey
#EDEFF2
#C0C0C0
#FFFFFF
Electric Blue
#3172E3
#275AB3
#3981FF
Navy
#0A1E3B
Brand Mark Story
The MOSM Brandmark is built from the same principles that define the brand, modularity, precision, scalability, and reliability.
Its form draws from rows of server racks seen in perspective. Repeating volumes create a structured rhythm, reflecting how systems are assembled offsite and deployed at scale.
The geometry of the the shape is engineered, not decorative. The sharp edges express precision, the consistent angles reinforce reliability, and the repetition signals modular growth.
The mark stands confidently on its own or alongside the full wordmark.
WEBSITE DESIGN
The MOSM website is designed to clearly communicate the company’s off-site manufacturing capabilities while presenting its services in a structured and credible way.
View Framer Mockup
PITCH DECK TEMPLATE
The pitch deck is structured for MOSM sales reps and founders to present their modular off site data centre manufacturing service to investors and clients.
GET IN TOUCH
Always open to opportunities, whether it’s a project, a role, or just a conversation.
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ben.mascarenahs23@gmail.com
BEN MASCARENHAS
